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Research Methods Topic

The learning units in this topic are concerned with how you will be doing your research. There is a very wide range of research methods available to you, and you will have to spend some time deciding which method or methods are the most appropriate, both with regard to your topic and to the approach you have decided to take. If you are a student in the physical sciences then you will probably find you tend toward quantitative or positivist methods. If you are studying the social sciences then qualitative or interpretive methods may be more appropriate. But this is a generalization, and much of the really interesting and innovative research uses a blend of both qualitative and quantitative methods.

Research methods > Surveys

Research methods

Surveys

What is a survey?

"An investigation of the opinions, behaviour, etc. of a particular group of people, which is usually done by asking them questions"
OED

We use surveys to measure a particular parameter within a given population without having to measure the whole population so that the information provided by a few individuals can be used to estimate data for the entire population. This technique is known as sampling.

The resources here provide an introduction to surveys, and highlight some of the considerations you should make when planning your survey.

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1. The population of interest
2. Sample or census?
3. Samples
4. Sample representativeness
5. Sampling: probability and non-probability methods6. The sample frame
7. Probability sampling: simple random sampling
8. Probability sampling: stratified, cluster and systematic sampling
9. Non-probability sampling: quota sampling
10. Non-probability sampling: convenience, judgement and snowball sampling
11. Internet surveys
12. Internet survey definitions
13. Utilising the internet to collect data 14. Internet or traditional survey?
15. Sample size16. Sample size: further considerations
17. Non-response 18. Types of non-response
19. Designing your survey

Author: Deborah Street, University of the West of England, Bristol