Choosing a topic to write about
What do you want to write about?
Perhaps you already have a specific topic in mind. If you do not then choose a topic that is in your area of expertise or something that you are very familiar with, for example;
- The results, or a particular aspect, of your PhD or MSc research
- A recently completed project or audit
- An innovation developed during the course of your research. For example, a new technique, teaching materials or a guide to best practise (seek advice before publishing anything that has an intellectual property element that you, your employer or the university may wish to protect)
- An idea developed from within your area of expertise - this may not necessarily develop directly from your research. For example, it may be a guide to giving presentations or producing conference posters - a skill developed peripherally to your research interests.
Having decided what you want to write about, consider:
What are you going to write about - exactly?
- research findings?
- a topical issue?
- personal experience?
Who am I writing for - precisely?
- Who is my target audience?
- What format and writing style do I need to adopt?
Why am I telling them this?
- I am passionate about the topic
- to educate
- to start a debate
- to analyse policy
- as part of a dissemination strategy
- to highlight an example of innovative practise or achievement (Cook 2000 pp. 13-15)
What is/are the key message(s) that you wish to convey in your publication? Try to summarise in only a few sentences what message you would like readers to gain by reading your paper.